Start-up Odyssey Airlines is to configure its Bombardier CSeries jets with 40 lie-flat seats as it aims to start transatlantic services from London City in mid-2016.
The premium-class carrier is seeking to raise £5 million ($8.4 million) in equity through a crowd-sourcing effort, running from the end of April until July, to support its development.
This will precede a “significant” institutional fundraising intended to take place in the first half of 2015, the company states.
“By using an online crowd-funding platform we are offering an investment that is accessible to a large and diverse number of potential investors,” says Odyssey chief executive Adam Scott.
The carrier is planning to operate from London City to cities in North America, the Middle East and other locations in Europe.
Odyssey, which placed an order for 10 CS100s in 2011, says its aircraft will be fitted with 40 seats and able to operate non-stop to New York from London City.
British Airways has a London City-New York service but limitations with its 32-seat Airbus A318s mean the aircraft has to refuel in Ireland on the westbound sector.
Odyssey also indicated to Flightglobal earlier this year that Toronto’s city airport will be among its destinations.